Topic 2: Personal Branding and Career Portfolios
How is Personal Branding connected to Careers?
Personal Branding helps:
- Individuals to communicate their story to organisations;
- Allow individuals to tell organisations who they are;
- Also, allow individuals to showcase multiple skills;
- Organisations look for individuals profiles before making a contact;
- Organisations to create opportunities for individuals; and
- Individuals and organisations to use Personal Branding as a career strategy
Personal Branding and Career Portfolios Activity
What are your thoughts on a career at Google?
Record your reflections to continue to build your personal branding story. Download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
How is Personal Branding used for building career portfolios?
Personal Branding helps to build career portfolios using 3As:
- Authentic - What are your strengths? What are your weaknesses?
- Achieve - What careers will suit you? Where do you want to be?
- Associate - Whom do you want to connect with? Will they help you?
Personal Branding and Career Portfolios - 3A
Authentic – What are your strengths? What are your weaknesses?
Complete the template to continue to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding and Career Portfolios - 3A
Achieve - What careers will suit you? Where do you want to be?
Complete the template to continue to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding and Career Portfolios - 3A
Associate - Whom do you want to connect with? Will they help you?
Complete the template to continue to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding and Career Tools
Tools - What tools do you need to match your career aspirations?
Complete the template to continue to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding and Career Distinctiveness
Career Distinctiveness - What is career distinctiveness?
Complete the template to continue to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding Career Statement
Create a Personal Branding Career Statement from the information presented in 5Ps and 3As
Download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding Career Pitch
Create a 1 minute elevator pitch linking your personal branding statement to your career interests
Click the image above to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform. You could also record your pitch via video on your phone or camera or by using a desktop application such as MyMedia, Powerpoint or another capturing system that you are familiar with.