Topic 1: Personal Branding Elements
What is Personal Branding?
Personal Branding refers to the impressions that individuals create on others.
How do individuals create those impressions?
Individuals create long lasting impressions of themselves on others through:
- Personal face-to-face interactions
- Digital footprint
Why is Personal Branding Important?
Personal Branding is important because it:
- Highlights you as an individual – your skills + your qualifications + your personality.
- Creates a long lasting image/impression.
- Allows you to stand out from the crowd.
- Increases your visibility.
- Helps you to develop connections with peers.
- Builds networking opportunities with others.
- Brings individuals (you) closer to organisations.
Personal Branding Activity
What comes to mind when you think of Steve Jobs?
What comes to mind when you think of Angelina Jolie?
Record your reflections to start building your personal branding story. Download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
What are the key elements of Personal Branding?
The key elements of Personal Branding relate to 5Ps:
- Person – Who are you? What is your story?
- Presence – Where are you? Who can see you?
- Possess – What skills do you possess? What is your talent?
- Passion – What drives you? What do you value?
- Position – What do others think of you? How would you like to position yourself?
Personal Branding ELEMENTS – 5P
Person – Who are you? What is your story?
Complete the template to start to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding ELEMENTS – 5P
Presence – Where are you? Who can see you?
Complete the template to start to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding ELEMENTS – 5P
Possess – What skills do you possess? What is your talent?
Complete the template to start to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding ELEMENTS – 5P
Passion – What drives you? What do you value?
Complete the template to start to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.
Personal Branding ELEMENTS – 5P
Position – What do others think of you? How would you like to position yourself?
Complete the template to start to build on your personal branding story
Click on the image to download a template in Word that you can use to complete this activity. You may also create your own template or use an ePortfolio platform.